I'm Alexander, a Webby-nominated SoMe marketing strategist with 6 years of experience in the games and entertainment sector.
ABOUT MEI specialize in data-informed TikTok and Recommendation Media marketing for both established and new brands, having a proven track record for accelerating social media growth and brand awareness.
On the side I pursue my passion for filmmaking with over a decade of experience as film director & producer.
MARKETING PORTFOLIO
ALEXANDER ZHOU SØRENSEN
WORK
2018 - present
Video Content Producer
subway surfers
For the past 6 years I’ve had the honor of working for SYBO Games, cultivating the virality of Subway Surfers, by setting video strategy, creating subversive content and collaborating directly with our community.
I single-handedly ran and managed the @subwaysurfers TikTok account from 2019-2022, growing it from 10,000 to 5,000,000 followers, and have since run it with our talented Player Experience team, reaching 9m+ followers.
I have also been growing and managing the Subway Surfers YouTube channel, which is now the most subscribed YouTube channel in Denmark with 8.9m+ subscribers.
Additionally, I help strengthen SYBO’s brand positioning and internal communications through documentaries and yearly sizzle reels.
Read more about individual campaigns and cases here
Webby Award 2023 - Social Entertainment - Honoree
KEY FIGURES
(tiktok)youtube 8.9m+ subscribers
1.5b+ video views
#subwaysurfers1.5m+ posts
37b+ video views
TikTok 9m+ followers
3b+ video views
THE MAGICAL MIXTURE MILLSocial Media Strategy Consultant
I was approached to help indie developer Glowlight Games establish a foothold on TikTok and create awareness around their early access game; The Magical Mixture Mill.
TMMM was Glowlight’s first game and they had no pre-existing social media presence, therefore strategy work included lots of exploratory content creation to nail tone of voice for a brand new IP.
Glowlight had also struggled with a qualitative understanding of their target audience as well as determining its size.
By onboarding the team and consistently reporting on market/customer insights gained from TikTok, we were able to establish personas that guided their continued branding of TMMM.
Foundational organic video strategy
700,000+ unique viewers reached
10,000+ conversions gained (Steam wishlists)
4,6k+ followers gained
Client
Glowlight Games
Year
Oct. 2023- Mar. 2024
CONSULTING
HYSTERIGET is a film production company and cultural organization founded in Copenhagen by Alexander Zhou Sørensen and Liva Lervig Haue.
We aim to empower the voice of youth culture in Copenhagen, fostering a community that helps young filmmakers gain a foothold in the industry.
We value boldness, innovation, and collaboration and seek to push the boundaries of modern filmic language.
RECENT FILMS
Aftermovie for Distortion Ø 2023. Produced by HYSTERIGET
Campaign film for Fine Chaos: TTOCR Collection, 2023.
Produced by HYSTERIGET
FILMMAKING
